Coupang is a South Korean e-commerce company founded in 2010. It operates as one of the largest online retailers in South Korea, offering a wide range of products, including consumer goods, electronics, groceries, and more. Coupang is known for its fast and reliable delivery service, often offering same-day or next-day delivery to customers in South Korea, setting it apart from many other e-commerce platforms. The company has gained popularity for its commitment to customer convenience and its innovative logistics and fulfillment network, making it a significant player in the e-commerce industry, not only in South Korea but also as it expands into international markets.

Our Sourcing Services for Coupang eCommerce

Selecting Suppliers

  • Market Research: Conduct thorough market research to identify potential suppliers that meet the seller’s product specifications and quality standards.
  • Supplier Evaluation: Assess suppliers based on factors such as production capacity, product quality, compliance with regulations, and reputation in the industry.
  • Negotiation: Negotiate terms, including pricing, minimum order quantities, and payment terms, to secure favorable deals for the seller.
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Selecting Suppliers Coupang

Product Quality Control

  • Product Inspection: Arrange for product inspections to ensure that the goods meet the specified quality standards before shipment.
  • Quality Assurance: Implement quality control measures throughout the production process to minimize defects and ensure consistency in product quality.
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Product Quality Control Coupang

Private Label and White Label

  • Compliance: Ensure that products adhere to Coupang’s labeling and packaging requirements, including language and legal compliance.
  • Customization: Coordinate with suppliers to customize packaging according to Coupang’s guidelines and the seller’s branding requirements.
  • Barcoding and Labeling: Ensure that products are properly barcoded and labeled for efficient inventory management and order fulfillment.
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Private Label and White Label Coupang

Warehousing and Shipping

  • Logistics Management: Coordinate with freight forwarders and shipping companies to arrange cost-effective and timely transportation of goods from the supplier to the Coupang fulfillment centers.
  • Documentation: Prepare and manage shipping documentation, including customs paperwork, to facilitate smooth customs clearance.
  • Shipping Optimization: Explore and implement strategies to optimize shipping costs and transit times.
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Warehousing and Dropshipping Coupang

What is Coupang?

Coupang is a South Korean e-commerce company. It was founded in 2010 by Bom Kim and has grown to become one of the largest e-commerce platforms in South Korea. Coupang initially gained popularity through its fast and efficient delivery services, often providing same-day or next-day delivery on a wide range of products.

Coupang operates a variety of services, including Coupang Eats (food delivery), Rocket Fresh (grocery delivery), and Coupang Play (a streaming service). The company went public on the New York Stock Exchange (NYSE) in March 2021, marking one of the largest initial public offerings (IPOs) for an Asian company.

Step-by-step Guide to Selling on Coupang

Coupang is a major e-commerce platform in South Korea. If you’re interested in selling your products on Coupang, you can follow these steps:

  1. Register as a Seller:
    • Visit the Coupang Seller Lounge ( and create an account.
    • Complete the seller registration process, which may include providing business information, tax identification numbers, and other required documentation.
  2. Choose a Seller Type:
    • Coupang offers two seller types: Fulfilled by Coupang (FBC) and Seller Fulfilled (SFB).
    • FBC means you store your products in Coupang’s fulfillment centers, and they handle storage, packing, and shipping.
    • SFB means you handle storage, packing, and shipping yourself.
  3. Prepare Your Products:
    • Ensure your products meet Coupang’s requirements and quality standards.
    • Take high-quality images of your products as good product images can significantly impact sales.
  4. List Your Products:
    • Use Coupang’s seller portal to list your products. You’ll need to provide detailed product information, pricing, and shipping details.
    • Make sure your product listings are clear, informative, and attractive to potential buyers.
  5. Set Pricing and Promotions:
    • Determine competitive prices for your products.
    • Take advantage of Coupang’s promotional tools to run discounts or promotions to attract customers.
  6. Manage Inventory:
    • If you choose Fulfilled by Coupang (FBC), make sure your inventory is stocked at their fulfillment centers.
    • If you choose Seller Fulfilled (SFB), manage your inventory carefully and update stock availability in real-time.
  7. Fulfill Orders:
    • If you’re using FBC, Coupang will handle order fulfillment.
    • If you’re using SFB, be prompt in processing orders and ensure safe packaging.
  8. Provide Excellent Customer Service:
    • Address customer inquiries and issues promptly and professionally.
    • Consider offering a hassle-free return policy to build trust with customers.
  9. Track Performance:
    • Use Coupang’s seller dashboard to monitor your sales, returns, and customer feedback.
    • Continuously improve your listings and customer service based on performance data.
  10. Optimize Your Listings:
    • Regularly update product listings, pricing, and images to stay competitive.
    • Pay attention to customer reviews and feedback to make improvements.
  11. Marketing and Advertising:
    • Coupang offers various advertising options to increase product visibility, such as Coupang Ads. Consider using these options to boost sales.
  12. Compliance and Policies:
    • Familiarize yourself with Coupang’s seller policies and comply with their rules and regulations.
    • Stay updated with any changes in Coupang’s policies that may affect your business.

How to Get Positive Reviews from Buyers

  1. Provide Accurate Product Descriptions: Ensure that your product listings have clear and accurate descriptions. Be transparent about the features, specifications, and any limitations of the product. This helps manage customer expectations and reduces the likelihood of negative reviews due to misunderstandings.
  2. High-Quality Product Images: Use high-resolution images that clearly showcase your product from different angles. Images help buyers visualize the product and can contribute to a positive impression.
  3. Prompt and Reliable Shipping: Ship orders promptly and provide accurate delivery estimates. Reliable and fast shipping contributes to a positive customer experience. Late deliveries or shipping issues are common reasons for negative reviews.
  4. Excellent Customer Service: Respond to customer inquiries and concerns promptly. Provide helpful and friendly customer service to address any issues that may arise. A positive interaction with customer support can turn a potentially negative experience into a positive one.
  5. Encourage Communication: Encourage buyers to reach out with any questions or concerns before leaving a review. This gives you an opportunity to address issues privately and resolve them before they become public negative reviews.
  6. Quality Control: Ensure the quality of your products is consistent. High-quality products are more likely to receive positive reviews. If there are any defects or issues, offer hassle-free returns and replacements.
  7. Follow Up After Purchase: Send follow-up emails to customers after they receive their orders. Express your gratitude for their purchase, ask for feedback, and provide contact information for customer support. This proactive approach shows that you care about customer satisfaction.
  8. Incentivize Reviews: Consider offering incentives for customers who leave reviews. This could be a discount on their next purchase, a small freebie, or entry into a giveaway. However, be mindful of platform policies regarding incentivized reviews.
  9. Highlight Positive Feedback: Display positive reviews prominently on your product pages. Positive reviews act as social proof and can influence potential buyers. Consider showcasing customer testimonials or positive feedback on your website or marketing materials.
  10. Monitor and Respond to Reviews: Regularly monitor your product reviews on Coupang. Respond promptly and professionally to both positive and negative reviews. Acknowledge positive feedback and address concerns in a constructive manner. Demonstrating your commitment to customer satisfaction can positively impact your brand’s reputation.

FAQs about Selling on Coupang

  1. How can I start selling on Coupang?
    • To start selling on Coupang, you typically need to register as a seller on their platform. Visit the Coupang Seller Lounge or the Seller Portal to begin the registration process.
  2. What are the requirements for becoming a Coupang seller?
    • Requirements may vary, but generally, you’ll need a valid business registration, tax identification, and compliance with Coupang’s seller policies. Check Coupang’s official guidelines for specific requirements.
  3. What types of products can I sell on Coupang?
    • Coupang offers a wide range of product categories. However, certain products may be restricted or require additional documentation. Check Coupang’s policies to ensure your products are eligible for sale.
  4. How does the fulfillment process work on Coupang?
    • Coupang has its own fulfillment network called Rocket Delivery. Sellers can choose to use this service for faster and reliable order fulfillment. Sellers can also fulfill orders independently.
  5. What are the fees associated with selling on Coupang?
    • Coupang may charge various fees, including a commission fee and a fulfillment fee if you opt for Rocket Delivery. Make sure to review the fee structure to understand the costs associated with selling on the platform.
  6. How does Coupang handle returns and customer service?
    • Coupang has a return policy, and as a seller, you may need to adhere to certain guidelines. Understand the return process and how customer service is handled to provide a positive experience for buyers.
  7. What is the payment process for Coupang sellers?
    • Coupang typically processes payments to sellers after deducting any applicable fees. Familiarize yourself with their payment schedule and methods.
  8. Are there any marketing tools or promotions available for sellers on Coupang?
    • Coupang may offer promotional tools and marketing opportunities for sellers to increase visibility and sales. Explore these options within the Seller Lounge.
  9. How can I track my sales and performance on Coupang?
    • Coupang provides sellers with a dashboard where they can track sales, manage inventory, and monitor performance metrics. Learn how to use these tools to optimize your selling strategy.
  10. What are Coupang’s policies on product listings and content?
    • Ensure that your product listings comply with Coupang’s content and listing policies to avoid any issues. This may include guidelines on product images, descriptions, and other details.