Private label products often come with higher profit margins as businesses have control over manufacturing costs and pricing. Walmart’s commitment to a diverse product range enables sellers to tap into different market segments, catering to specific consumer preferences. Additionally, the potential for long-term success and brand recognition is heightened through association with Walmart, making it a strategic and lucrative avenue for private label product sales.

Our Sourcing Service for Walmart Private Label

Supplier Identification and Qualification

  • Assess and qualify suppliers based on factors such as production capacity, quality standards, certifications, and compliance with Walmart’s supplier requirements.
  • Negotiate terms and conditions with selected suppliers, including pricing, payment terms, lead times, and quality control measures.
Supplier Identification and Qualification Walmart

Quality Control and Inspection

  • Implement a comprehensive quality control process to ensure that the private label products meet the specified quality standards.
  • Arrange for pre-production and post-production inspections to catch any defects or deviations from the agreed-upon specifications.
Quality Control and Inspection Walmart

Labeling and Packaging Compliance

  • Ensure that all labeling and packaging comply with Walmart’s requirements and regulations, including barcode standards, product information, and country of origin labeling.
  • Coordinate with suppliers to make any necessary adjustments to packaging to meet Walmart’s packaging guidelines.
Labeling and Packaging Compliance Walmart

Shipping and Logistics

  • Coordinate shipping logistics, including choosing the most cost-effective and reliable shipping methods.
  • Manage the transportation and delivery of products from the supplier to the designated Walmart distribution centers.
Shipping and Logistics Walmart

Customs Compliance

  • Ensure compliance with customs regulations and documentation requirements for both the country of origin and the destination country (United States in this case).
  • Facilitate the smooth clearance of goods through customs to avoid any delays or issues with the importation process.
Customs Compliance Walmart

What Can We Do for You?


Expertise in Sourcing and Negotiation

Negotiation skills are crucial in securing favorable terms, such as lower production costs and better payment terms. We have strong negotiation skills and can help you get the best deals with suppliers.

Quality Assurance

We may conduct factory audits and inspections to assess the capabilities and reliability of potential suppliers, helping you avoid potential quality issues.

Supply Chain Management

By optimizing the supply chain, we can help reduce lead times, minimize stockouts, and ensure a smooth flow of products to Walmart, improving overall efficiency.

Walmart Compliance

We can help navigate Walmart’s policies and requirements, ensuring that your products meet Walmart’s standards and guidelines.

How to Sell Private Label Products on Walmart

Selling private label products on Walmart involves several steps. Here is a detailed guide to help you navigate the process:

1. Create a Business Entity:

Establish a legal business entity, such as an LLC or corporation. This step is crucial for setting up a separate legal entity for your business.

2. Market Research and Niche Selection:

Conduct thorough market research to identify a profitable niche. Consider factors like demand, competition, and trends to select a niche for your private label products.

3. Source Your Products:

Find reliable suppliers or manufacturers for your private label products. Ensure that they can meet your quality standards, production volume requirements, and adhere to any regulatory standards.

4. Develop Your Brand:

Create a brand name, logo, and packaging that resonate with your target audience. Develop a brand identity that sets your private label apart from competitors.

5. Register Your Brand with Walmart:

Enroll in Walmart’s Brand Registry to protect your brand and intellectual property. This step helps you gain control over your brand on the Walmart marketplace.

6. Apply to Become a Walmart Seller:

Visit Walmart Seller Center and apply to become a seller. Provide information about your business, tax identification details, and the products you intend to sell.

7. Wait for Approval:

Walmart will review your application. The approval process may take some time, as they assess your business information, product quality, and adherence to their guidelines.

8. Set Up Your Walmart Seller Account:

Once approved, create a seller account on Walmart Marketplace. This is where you’ll manage product listings, inventory, and orders.

9. List Your Private Label Products:

Add your private label products to the Walmart Marketplace. Provide detailed and accurate information about your products, including descriptions, images, pricing, and other relevant details.

10. Fulfill Orders:

Choose a fulfillment method. You can handle order fulfillment in-house or leverage Walmart’s fulfillment services. Ensure timely and accurate order processing.

11. Customer Service Management:

Provide excellent customer service. Respond promptly to customer inquiries, address issues, and strive to maintain positive reviews and ratings.

12. Optimize Your Listings:

Regularly optimize your product listings based on customer feedback, market trends, and competitor analysis. This includes updating product titles, descriptions, and images.

13. Utilize Walmart Advertising:

Take advantage of Walmart’s advertising platform to increase the visibility of your private label products. Running targeted ads can boost product visibility and drive sales.

14. Monitor Performance:

Regularly monitor your sales performance, customer feedback, and inventory levels. Use analytics to make informed decisions and improve your business strategy.

15. Comply with Walmart Policies:

Adhere to Walmart’s policies and guidelines for sellers. This includes pricing policies, shipping and returns, and any other terms outlined by Walmart.

16. Stay Informed and Adapt:

Stay updated on changes to Walmart’s policies and requirements. Adapt your strategy based on market trends, customer feedback, and your own performance metrics.

Pros of Selling Private Label Products on Walmart

  1. Large Customer Base: Walmart has a massive customer base, providing significant exposure for your private label products.
  2. Established Platform: Leveraging Walmart’s established e-commerce platform eliminates the need to build a website from scratch.
  3. Brand Exposure: Selling on Walmart can provide valuable brand exposure, especially if your private label products gain traction.
  4. Fulfillment Options: Walmart offers fulfillment services, such as Walmart Fulfillment Services (WFS), allowing you to outsource order fulfillment and logistics.
  5. Marketing Opportunities: Walmart provides advertising and marketing opportunities to boost the visibility of your private label products.
  6. Competitive Advantage: Walmart’s commitment to offering a variety of products allows private label sellers to compete with established brands.
  7. Access to Data: Walmart provides sellers with data and analytics to help them make informed decisions and optimize their strategies.

Cons of Selling Private Label Products on Walmart

  1. Intense Competition: Walmart’s marketplace is highly competitive, with many sellers vying for customer attention.
  2. Fees and Commissions: Walmart charges fees and commissions, which can impact your profit margins.
  3. Stringent Requirements: Walmart has strict requirements for sellers, and meeting these standards can be challenging.
  4. Limited Control Over Branding: While you can create a brand, you may have limited control over the overall branding and presentation on Walmart’s platform.
  5. Possibility of Copycats: Selling on a popular platform increases the risk of other sellers copying your private label products.
  6. Customer Service Challenges: Managing customer service can be challenging, especially if there are issues with product quality or fulfillment.
  7. Dependency on Walmart’s Policies: Changes in Walmart’s policies or business decisions can impact your business, and you may have limited control over these external factors.
  8. Brand Recognition Challenges: Building brand recognition for a private label can be more challenging than selling products from established brands.
  9. Potential for Price Wars: Intense competition may lead to price wars, impacting profit margins and the perceived value of your products.
  10. Risk of Suspension: Violating Walmart’s policies or failing to meet performance standards can lead to account suspension.

FAQs about Walmart Private Labels

What is a Private Label product?

A private label product is a product manufactured by one company but sold under the brand name of a different company. In the context of selling on Walmart, it means creating your own brand and selling products unique to that brand.

How do I start selling Private Label products on Walmart?

To sell private label products on Walmart, you need to create a Walmart Seller account, apply for approval in the appropriate category, and list your products. Make sure to follow Walmart’s guidelines and requirements for private label sellers.

What are the benefits of selling Private Label products on Walmart?

Private label products can provide higher profit margins as you have control over pricing. Additionally, it allows you to build your brand and potentially establish a loyal customer base.

What categories can I sell Private Label products in on Walmart?

Walmart offers a wide range of categories for private label sellers, including electronics, home goods, apparel, and more. However, approval may be required for certain categories, and it’s essential to check and comply with Walmart’s category-specific guidelines.

Do I need a UPC or EAN for my Private Label products?

Yes, you will typically need a UPC (Universal Product Code) or EAN (European Article Number) for each product you list on Walmart. You can obtain these codes through GS1 or other authorized resellers.

What are the quality standards for Private Label products on Walmart?

Walmart has strict quality standards for all products sold on its platform. Ensure that your private label products meet or exceed these standards to maintain a positive relationship with Walmart and its customers.

Can I use Fulfillment by Walmart (FBW) for my Private Label products?

Yes, Walmart offers Fulfillment by Walmart, a program where they handle the storage, packing, and shipping of your products. It can be a convenient option for private label sellers to streamline their logistics.

How can I market my Private Label products on Walmart?

Utilize Walmart’s advertising tools, optimize your product listings with relevant keywords, and consider external marketing efforts such as social media advertising to drive traffic to your Walmart store.

Are there any fees associated with selling Private Label products on Walmart?

Yes, there are various fees involved, including listing fees, referral fees, and fulfillment fees if you opt for Fulfillment by Walmart. Familiarize yourself with Walmart’s fee structure to accurately calculate your costs and pricing strategy.

What is the return policy for Private Label products on Walmart?

Walmart has a standard return policy that applies to all sellers. Ensure your private label products adhere to these policies, and communicate clearly with customers regarding returns and refunds.